The Communicating Energy conference participants were each given a five page excerpt from a Bloomberg-Nanos-survey in British Columbia on the proposed Northern Gateway pipeline. Participants were tasked with reviewing the documents and making notes of the important facts and figures. Then, they were asked to write two short columns. One column was intended to offer a favourable or supportive perspective on the proposed pipeline project; the other was intended to offer a critical or opposition perspective. In both columns, participants were asked to integrate their observations and the polling data.